I provide end-to-end design services, which include branding, web design, and marketing collateral, for clients across the logistics, network security, and tech industries. My role involves collaborating closely with clients to define project goals, manage timelines, and deliver creative solutions that are specifically tailored to their business objectives. Additionally, I coordinate with third-party vendors and printers to produce high-quality offline materials, such as catalogs and advertisement

This role involved developing cross-channel design solutions (social, email, digital ads, event collateral, landing pages) that adhered to brand guidelines, resulting in a 55% boost in campaign performance and a 10% lift in lead conversion. Responsibilities included creating and maintaining branded templates for global consistency, partnering with content teams to produce high-performing visuals that increased click-through rates by 18%, and leading the visual storytelling strategy which improved customer sentiment by 30% and brand loyalty by 15%. The position also managed asset libraries and content workflows to enhance design scalability and team efficiency.

In this this role I led a company rebrand based on audits and stakeholder input, resulting in a 15% boost in social media followers and a 10% rise in positive feedback. The position redesigned the company website to improve UX and mobile responsiveness, which cut the bounce rate by 50% and increased session duration by 35%. Additionally, brand guidelines were developed to improve consistency by 5% and cut design production time by 10%. I also produced engaging video content using Premiere Pro and Canva for campaigns and presentations.

In this role I developed customized retargeting strategies for web and email, which significantly increased client engagement and new revenue. By delivering impactful presentations that clearly aligned design concepts with marketing goals, the position achieved a 20% increase in repeat business. This involved streamlining design workflows and conducting training to boost team productivity, as well as mentoring junior designers to improve project outcomes and foster skill development.

In this role I led strategic visual content development for multi-channel campaigns, resulting in a 40% increase in audience engagement and a stronger brand presence. This included overseeing the creation of digital and print assets in Adobe Creative Suite to ensure consistency and elevate marketing deliverable quality. The position required cross-functional collaboration with marketing, product, and communications teams to align design strategy with business goals and deliver high-impact creative solutions.