Goodman Acker

Visual identity
Creative direction
Brand positioning
About the project

Goodman Acker, P.C. is a leading personal injury law firm in Michigan, and I supported their recent rebrand by developing a cohesive suite of updated marketing materials. After reviewing their refreshed logo, color palette, typography, and audience insights, I focused on translating the new identity into clear, consistent visual standards. This included designing brochures, mailers, and social media graphics that reflected the firm’s tone, values, and client‑focused positioning.

Each piece was built to maintain consistency across print and digital platforms, ensuring the rebrand felt unified at every touchpoint. The updated materials strengthened the firm’s visual presence, improved clarity in their messaging, and provided a more polished, trustworthy foundation for ongoing marketing and client communication.