SkySpecs is a global leader in renewable energy asset management, dedicated to improving the performance and efficiency of energy assets worldwide. As Visual Brand Manager, I played a key role in shaping the rebrand by developing a cohesive design system that captured the company’s new identity and values. I refined the color palette, selected typography, and established detailed brand guidelines to ensure consistency across all materials.

Beyond the rebrand, I led design efforts across a wide range of projects, including website design, marketing collateral such as brochures and one-pagers, trade show displays, company merchandise, and an online merch store. I also collaborated with subject matter experts to design white papers and produce informational videos that helped communicate complex topics in an engaging and accessible way.

The new branding was rolled out across all these touchpoints, creating a unified and memorable presence that reinforced SkySpecs’ position as an innovative leader in renewable energy.