Plural began as a concept for a civic platform designed to engage Gen Z in democracy by making civic participation more accessible, relatable, and collective. The initial idea was to create a brand that felt less like a political institution and more like a movement—something fresh, authentic, and empowering.

The branding process started with defining the core essence of Plural: many voices coming together to shape one shared future. From there, I developed the name “Plural,” which captures inclusivity, diversity, and collective power in a simple, memorable word.